Marketing You and Your Writing Business

Mar 10, 2009 by jaymac    No Comments    Posted under: Work

This is the first posting of a new category called “Marketing Yourself.” While it’s specifically geared for writers by providing tips, tricks and best-of articles that I find on the Web, you can apply many of the principles for just about any business with an online presence.

If you haven’t heard of David Meerman Scott, visit his Web site, Web Ink Now. He’s got a plethora of information that focuses on communicating your message to others.

What I like about him is his no-nonsense, no-pretentious approach to Web marketing. When promoting yourself on the Web, say what you mean, he urges. Avoid corporate-speak (words like turnkey); say it simply (Why use the word “utilize” when the word “use” works just as well?) and be honest in your message.

And if you’re not marketing yourself? His material can provide some good lessons in word choice.

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